Marketing Manager Jobs in Monterey, CA
A Marketing Manager in the hospitality industry is in charge of promoting the hotel, resort, or restaurant's brand image and services to attract potential customers. They develop and implement strategic marketing plans, manage advertising campaigns, conduct market research, and analyze market trends to maximize profits. They also work closely with the sales team to generate revenue, create promotional materials and oversee social media platforms. Their role includes maintaining relationships with clients and addressing their needs effectively to ensure customer satisfaction. It's vital for them to stay updated on the latest digital marketing trends and hospitality industry developments.
Key skills include strong communication, creativity, analytical thinking, and leadership. Proficiency in digital marketing tools and platforms like Google Analytics and SEO is often required. Furthermore, they need to have excellent project management skills and a deep understanding of customer service. While a bachelor's degree in marketing or a related field is often required, certifications like Certified Hospitality Marketing Executive (CHME) or Certified Trade Show Marketer (CTSM) can be advantageous. Prior to becoming a Marketing Manager, individuals may have roles such as Marketing Coordinator, Marketing Specialist, or Sales Representative.
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Demographic Data for Monterey, CA
Moving to Monterey, CA? Find some basic demographic data about Monterey, CA below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Monterey, CA
Highest Education Level
Marketing Managers in Monterey, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Market Planning
- Calendar Management
- Collaboration
- Photography
- Email Marketing
- Copywriting
- Search Engine Marketing
- Strategic Marketing
- Social Media Management
- Search Engine Optimization
- Brand Marketing
- Content Development
- ROI Analysis
- Print Advertising
- Email Campaigns
- Marketing Campaigns
- Hootsuite
- Field Marketing
- Branding
- Reputation Management
- Experiential Marketing
- Canva
- Google Ads
- Hotel Operations
- New Restaurant Openings
- Hotel Sales
- Food and Beverage Management
- Hotel Management
- Group Sales
- Delphi
- OpenTable
- Hospitality Management
- Marketing Strategies
- Social Media Strategy
- Digital Marketing
- Social Media Marketing
- Cash Management
- Budget Forecasting
- Sales & Marketing
- Media
- Forecasting
- Public Relations
- Strategy Development
- Distribution
- Collections
- Finance
- Implementation
- Retail
- Driving
- Negotiation
- Written Communication
- Events
- Budgets
- Bachelor's Degree
- Inventory Management
- Education Experience
- Reporting
- Sales
- Microsoft PowerPoint
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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